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Startup Mzansi
Startup Mzansi  
2 yrs

Finding finance has always been a bottle-neck on South Africa's entrepreneurship and this can be attributed to many factors. The duty of an entrepreneur lies not in seeking funding to start but in growing their enterprises.

Despite concerns, young startups are putting in the extra work and getting creative to fund their dream projects by holding a second job (42 per cent) and paying themselves below market wage (48 per cent of those who pay themselves a wage). To finance their startup, young startups are leveraging personal savings (52 per cent), borrowing from family and friends (8 per cent), accessing angel investment (7 per cent), using crowd funding platforms (4 per cent), accessing traditional bank loan financing (4 per cent), or venture capital financing (3 per cent).

As compared with previous generations, millennials are more likely to leverage venture capital (7 per cent compared to 5 per cent) and are twice as likely to leverage crowdfunding (4 per cent compared to 2 per cent), whereas others are twice as likely to leverage traditional bank loans (4 per cent compared to 8 per cent). In terms of sources of cash flow, 45 per cent of startups have used credit cards and 33 per cent have leveraged lines of credit.

#startupmzansi #financeinsights #startupinsights

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