DESCRIPTION OF THE IDEATION CANVAS
The Ideation Canvas helps you to select the most promising ideas from a brainstorm with less restraints from the feasibility. The Canvas has two axes: the originality of the idea and its ease of implementation. Original but not (yet) feasible are placed in the yellow square, original and feasible are placed in the red square, the feasible and already known ideas should be placed in the blue square.
Ideally participants should be encouraged to think about unfeasible ideas connected to their dreams or future possibilities in the idea generation taking place before the selection process. This allows new “out of the box” ideas to blossom.
The starting point is to collect ideas during an idea generation exercice. Ideation Canvas is great especially when you have more than 40 ideas to select from. At this stage, the group shouldn’t have decided whether or not an idea is yellow, blue or red. Thus, it’s less confusing to add grey sticky notes instead of using the colored ones.
In order to point out the most interesting ideas, every participant can select 4 to 8 blue, red and yellow ideas out of all the ones listed. This can be done with coloured stickers.
After all votes have been attributed, pick the 10-15 most popular ideas and place them in the Ideation Canvas. Ideas can first be moved to the sections for which they received the most votes, but participants should then discuss where each idea belongs. This will allow everyone to explain why, in their opinion, some ideas are more feasible than others. At the end, there should be a better consensus on where the ideas are located in the Box.
Once the ideas have been selected and have been placed at the right location on the Ideation Canvas, the participants can try to combine ideas and to dig deeper into some interesting concepts.