There is a new generation of entrepreneurs emerging, the ones that see their work as a vehicle for transformation.

Not only transformation of the world, but also that of themselves. I like to call them Social or Conscientious Startup Creators [Entrepreneurs].
They are people who put purpose and impact before making a profit. They see profit as being essential, it allows their business to thrive and have more impact. But it is not the primary driver of their business.

- StartupGuy #startuprecipe #startupmzansi